April 9, 2009...1:20 pm

Kanye = Life

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Kanye West- sneakers, energy drinks, cologne, fashion, the world.

Kanye West- sneakers, energy drinks, cologne, fashion, the world.

So Kanye is following in the footsteps of the many rap moguls past… and venturing into the profitable world of fashion, cologne and energy drinks.

Interesting. Check out all of Kanye’s new stuff:

Following the likes of Celine Dion, Britney Spears, and J. Lo, rappers Common, Kanye West and Jay-Z are getting in on the fragrance game from Disesel. Click here to read more…

Kanye is also launching his own energy drink. Kanye is partnering with Guru, a “100% natural and organic” beverage. Here’s what Kanye has to say about the partnership in a press release:

“I express myself through music, fashion, art, and design, and that’s why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product.” Hmm. interesting choice of words. But I guess it’s good on him to market himself so shamelessly. He is a money making machine- good on him. After all if P. Diddy could do it, so can Kanye. Click here to read more… 

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